Success is a struggle with pain and hardship, and hopefully some social impact on the road to ‘making it.’ We need a paradigm shift in how we define success - both for entrepreneurs and their businesses. We are often impressed by someone's above-the-surface success without factoring in all below-the-surface opportunities or costs paid to reach that point. Activities that don’t fit these criteria can be deemed CSR theater and should be sidelined for projects more closely aligned to the business. Effective CSR is consistent with a company’s business purpose. And, since word-of-mouth can still be an effective form of customer acquisition, people who have engaged in a social responsibility project will often tell people in their network how it went. BOKS is a before-and-after school program designed to give access to fitness for children, and SOS Children's Villages are dedicated to supporting children without families around the world.ĬSR can help a business engage in a more genuine way. While Adidas supports numerous charities and initiatives, two stand out to me personally: BOKS by Reebok and SOS Children’s Villages. The company maintains three pillars of CSR: community involvement, employee engagement and corporate giving. As individuals who excel at making things happen, a change in mindset can precipitate the move to engaging in social impact initiatives that can have a positive effect on the world.Īdidas, the famous producer of the 'three stripes’ athletic wear offers a good example. It’s not about appeasing shareholders they often feel a moral obligation to do better and be more involved in their communities.Ĭompanies and entrepreneurs can do so much with their networks considering the resources they have at their disposal. Some of our clients simply want to help their communities in less visible ways. For other businesses, goals don’t need to be so grandiose. To me, that was a success - not because of dollars, but because of impact. By using the Workbook, you will understand which way of thinking and acting brings you closer to what you want, and you will be able to clearly calculate your moves.A few years ago, my team and I were honored to work on the social media launch of Starbuck’s sustainability campaign with Conservation International. The tool is based on a special methodology that takes into account the main factors of success.
#Success iceberg trial
This is facilitated by effective mindset that can be developed independently, by trial and error, or a special tool can be used instead - SUCCESS FRAMEWORK WORKBOOK. With each new victory, with each step forward, it becomes easier to overcome difficulties and reach the top. The underwater part of the iceberg should not scare a purposeful individual. And of course, do everything with passion!
Sticking to a healthy lifestyle is key to being productive.
Staying committed to your goals, your principles, your vision of development, your team. Keep in mind that all success stories happened because of hard work. In today’s fast world, we want everything here and now, and sometimes quit too soon when that doesn’t actually happen. You have to learn to accept and adapt to changes and unexpected turns of events, and then keep moving forward.Įvery day you need to work, learn new things, improve your set of skills, find like-minded people. Not everything goes exactly as you expect in your life. High results are achieved by those who are not afraid to try something new and boldly step out of their usual comfort zone towards prospects that open up. Those who have succeeded have fallen more times than anyone else, yet they had always gotten up and carried on. Working against all odds! Overcoming any and all obstacles on the way to your goal, as you keep pushing onwards.Įmbracing failure. and much more! You are the image of success, wealth, happiness and confidence. If you have already achieved success, then you travel around the world, work with outstanding people, spend all the time you want with your family and friends, a lot of people respect you. Meanwhile, diligent and constant work is the driving force behind all the achievements. Well, the same happens with success: people only see the result and pay no attention to everything you have done to get there. But if you come across one, you will only see its small surface part and not the large block hiding underwater. Have you ever heard of the “iceberg illusion”? It is both the perfect explanation of how one actually achieves success and why some people expect to succeed overnight.Īn iceberg is a large block of ice floating freely in the ocean.
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